Custom Packaging System for Haus of Brilliance

Haus of Brilliance, a premium jewelry brand, approached us without a defined packaging design system. Each order suffered from inconsistencies in color, material finish, and structural quality—leading to delays, miscommunication, and a brand experience that fell short of luxury standards.

As a leading packaging company specializing in custom packaging solutions for DTC brands, we stepped in to transform their packaging chaos into a fully documented, scalable, and brand-aligned system.
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Our Process

01 Defining the Brand Color
02 Engineering Structure & Style
03 Material & Finish Testing
04 Documentation & Quality Control
05 Shipping Optimization

Phase 1: Defining the
Brand Color

Phase 1
The brand desired a deep, rich teal to express its identity, but lacked a precise reference. We created a custom packaging solution through extensive testing:
  • Conducted press proofs and lab dips
  • Ensured color vibrancy across substrates
  • Developed a proprietary teal formula for consistent reproduction
Outcome: A unique, replicable brand color that enhanced their luxury packaging appeal across every touchpoint.

Phase 2: Defining the
Brand Color

Phase 2
To deliver a refined unboxing experience without compromising shipping practicality, we developed a matchbox-style rigid box using:
  • 1.5mm Kappa board for strength
  • V-grooved sleeve for perfect alignment
  • Art and Maplitho papers for a premium tactile finish
Outcome: A durable, stackable packaging solution with exact dielines and fitment specs—ready for repeat production.

Phase 3: Material &
Finish Testing

Phase 3
We optimized materials to ensure the packaging looked luxurious both in-hand and under studio lights:
  • Finalized 1.5mm embossing for tactile branding
  • Used matte lamination for a glare-free finish
  • Choose screen printing for sharp logo visibility
Outcome: Elegant and photo-ready luxury packaging that consistently aligned with the brand's visual language.

Phase 4: Documentation
& Quality Control

Phase 4
To ensure consistency across vendors, we built a comprehensive QC framework:
  • Complete tech packs and packaging specs
  • Vendor-ready dielines and production checklists
  • Packing and freight optimization guidelines
Outcome: A robust system that minimizes errors and scales production efficiently—ideal for fast packaging manufacturing and global fulfillment.

Phase 5: Shipping Optimization

Phase 5
We implemented smart logistics to enhance durability and reduce costs:
  • Used 5-ply shipper boxes
  • Introduced silica gel SOPs to prevent moisture damage
  • Optimized carton sizes for better container utilization
Outcome: Stronger delivery performance and reduced returns critical for eCommerce brands with global reach.

Final Takeaway

This transformation marked Haus of Brilliance’s shift from packaging uncertainty to a best-in-class, scalable solution. Our sustainable packaging solutions ensured every element from materials to processes supported both luxury and environmental responsibility.
Whether you’re a startup or scaling brand, our innovative packaging design and expertise as a packaging partner for DTC brands help elevate your product, protect your shipment, and reinforce your identity every step of the way.